Danny Mercado - Vice President, Financial Advisor

(352) 424-6119 (ext. 103) | Daniel@MercadoFinancialGroup.com

Danny Mercado brings a uniquely disciplined and structured approach to wealth management, shaped by years of corporate leadership and
project management experience. His clients value his ability to simplify complex decisions into clear, actionable strategies that are personalized, transparent, and easy to follow. Danny’s philosophy is rooted in long-term planning, accountability, and clarity—principles he translates seamlessly into his financial guidance. He earned his Bachelor of Science in Business Management, Magna Cum Laude, from
Quinnipiac University and holds his Series 65 license, equipping him to provide comprehensive and fiduciary-focused advice.

Outside the office, Danny is deeply committed to his family and community. He and his wife enjoy exploring Tampa with their two children, often outdoors walking and discovering new experiences together. Danny is also an avid golfer and passionate football and baseball
fan. As active members of Aletheia Church, the Mercado family values service and regularly volunteers in their local community.

Danny’s clients value his relationship- first approach, where every step is guided by clarity, trust, and discipline.
This approach appeals to clients that desire:

  • Clarity & Education – simplifying complex concepts into practical, actionable steps.
  • Trust & Integrity – offering guidance rooted in honesty and values.
  • Strategic Discipline – applying the precision of a project manager to long-term planning.

Danny has built many of his strongest client relationships with:

  • Families who want to make confident financial decisions that support long-term goals and stability.
  • Pre-retirees preparing for the next chapter of life and seeking confidence in their income and investments.
  • Professionals balancing careers with saving, investing, and planning for the future.
  • Referrals from friends and family members who trust Danny to care for the people they care about.

Eva Mercado - Director of Operations

(352) 424-6119 (ext. 102) | Eva@MercadoFnancialGroup.com

In 2000 I made the decision to leave a career of 15 years as a Biochemist to join my husband in the business as the office manager and have the flexibility to be available for my family. I never thought I would be able to understand the financial world, but I have grown to love our clients and be a help in achieving their financial goals.

I am currently responsible for the administration, organization and implementation of the office routines and filing systems as well as handling all routine inquiries for our clients.